Pastel pearls
Dr. Oetker launched a bakery decoration with sucrose esters. The product is rich in fat and in sugar, so the sucrose esters can have multiple functionalities, like emulsification and controlling the sugar crystallisation.
Post Workout Recovery supplement
ProAction launched a sport-supplement with sucrose esters. The powder contains a lot of amino acids. Maybe the functionality of the sucrose esters is to make the powder easy to disperse in water, and to keep the particles nicely suspended.
Chocolate fudge cheesecake
English Cheesecake Company launched a vegan cheese cake with sucrose esters. The sucrose esters are in the biscuit base. It is a product without egg, so the sucrose esters can be used to aerate the dough, and to keep it tender and smooth during shelf life.